Last Updated: December 19 2023

This website is owned and operated by Exty (“EXT”). This Privacy Notice describes what information we collect, how we collect information, the steps we take to protect your information, and what we do with the information that we collect on our website We may change this Privacy Notice from time to time, and the changes are effective upon posting. Please review our Privacy Notice regularly. If you do not agree to the changes, please discontinue your use of the website.

If you are a resident of California, please refer to our California Privacy Notice for further information about California specific practices for the California Consumer Privacy Act of 2018 (CCPA).

If you are using the Exty services while a resident in the European Union, European Economic Area, the United Kingdom, or Switzerland, this notice does not apply. Please refer to the Exty GDPR Privacy Notice.

If you have difficulty using or accessing any element of this website, please contact us and we will work with you to provide the information, item, or transaction you seek through a communication method that is accessible for you consistent with applicable law, for example, through telephone support.

Information We Collect

Personal Information

When using our website, you may voluntarily provide information about yourself. We collect this information when you contact us through our website, create an account, place orders, or interact with us for any other purpose. We may collect the following personal information from you:

  • Contact information such as name, email address, mailing address, and phone number;
  • Billing information such as payment card number and billing address;
  • Unique identifiers such as user name, account number, and password;
  • Preference information such as order history, and marketing preferences;
  • Account information including shipping address, delivery instructions, contact names;
  • Information associated with your inquiries to us such as email/fax/postal correspondence and chat box discussions;
  • Information associated with your website transactions with us, our affiliates, or others such as screen shots and audit logs;
  • Information associated with your transactions with non-affiliated third-parties that you might reveal in your communications with our Wellness Specialists, such as your test results and dietary needs;
  • Recruitment related data such as your curriculum vitae, your education and employment history, details of professional memberships and other information relevant to potential recruitment to Exty;
  • Data that you may provide to us in the course of registering for and attending programs, events or meetings, including access and dietary requirements; and
  • Any other personal data relating to you that you may provide.

See the “Digital Advertising & Analytics” section of this Privacy Notice to learn more about the use of this information and the choices available to you.

Non-Personally Identifiable Information

We may also collect certain non-personally identifiable information via the website, such as website usage activity and preferences, also known as profile or demographic data, the type of browser used by a visitor, the web page from which you came, and the operating system running the user’s connections to the service. This data is not linked to you. This helps us make the website as useful as possible.

The website uses small files called “cookies,” which are pieces of information that your browser receives from websites and stores on your computer’s hard drive. For additional information regarding cookies, please see our Cookies Statement.

Please note that when you buy a blood test from Exty, your results will be sent to a third party for processing. Exty may use results from blood lab tests and/or clinical research studies for research, informational, and educational purposes from time to time. Any data used for these purposes will be anonymous, and we will not link blood test results with any specific individual.

How We Use Your Information

The information we receive allows us to tailor our product offers and improve your shopping and browsing experience. It also enables us to process your purchases, confirm your orders, customize the content and layout of our pages, notify you about updates to our website and products, and provide you with marketing information. We may use your information for any lawful purpose, including the following:

  • To create and maintain your account;
  • To process and fulfill your orders, including to send you emails to confirm your order status and provide other related communications;
  • To respond to your inquiries;
  • To provide products and services you request, including to provide publications to which you subscribe;
  • To operate, personalize, and improve the website, including for analytics purposes;
  • To send promotions and marketing materials that may be of interest to you;
  • For advertising purposes;
  • For our other business purposes, such as research, payment processing, and operational purposes;
  • To comply with the law and to maintain the security of our website; or
  • With your consent, or as otherwise disclosed at the time information is collected.

How We Share Data

We may enter into relationships with different categories of third parties such as third-party service providers with affiliates, joint marketing partners, advertisers, or other companies that provide products or services that we believe may be of interest to you. In order to do so, we may share information like your name and postal address so you can receive the materials.

We may share the information we collect with other parties, including the following:

  • Our affiliate vendors, consultants, agents, contractors, and other service providers that we use to support our business;
  • To operate, maintain, and improve our websites;
  • To fulfill your orders;
  • Other companies to send you information about their products and services that may be relevant to you;
  • As part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets, or other corporate change affecting our website, including as part of a bankruptcy proceeding;
  • Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, or to protect our rights or the rights of third parties;
  • With your consent or as otherwise disclosed at the time of data collection or sharing.

We may also disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including without limitation, fraud, situations involving potential threats to the physical safety of any person, and violations of the website’s Terms of Use.

We may share information that has been anonymized or aggregated without limitation.

Digital Advertising & Analytics

We may partner with ad networks and other ad-serving providers (“Advertising Providers”) who serve ads on our behalf and others on non-affiliated sites. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your visits to this website and elsewhere over time. Exty adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles in connection with this interest-based advertising activity. You may visit to learn more about this type of advertising and how to opt-out of this form of advertising by companies participating in the DAA self-regulatory program. Note that electing to opt-out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. In addition, note that if you use a different browser or erase cookies from your browser, you may need to renew your opt-out choice.

Exty uses Google Analytics and other third-party services to improve the performance of the website and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our website, visit, and to opt-out of Google Analytics, visit

Third-Party Links & Tools

Our website may contain links to websites outside our control. This Privacy Notice does not cover any personal information that you provide to the owner of a third-party website, and we are not responsible for the privacy practices of these external websites. Please be aware that other websites operate under their own privacy policies and that these websites may collect your personal information. We encourage you to review the privacy statements on the websites you visit.

Your Choices About Your Information

Account Information and Settings

You control your account information and settings. You may update your profile information, such as your name, mailing address, and phone number, by logging in to your account at

Modifying or Deleting Your Information

If you have any questions about reviewing, modifying, or deleting your information, or if you want to remove your name or comments from our website or publicly displayed content, you can contact us directly at privacy @ We may not be able to modify or delete your information in all circumstances.

Email Communications Preferences

From time to time, we may send you emails regarding updates to our service or information about products we offer that we think may be of interest to you. Exty correspondences offer recipients an unsubscribe link to opt-out of future marketing mailings, or you may opt-out. However, if you opt-out, we may still send you non-promotional emails, such as emails about your purchase or account.

Direct Mailings Preferences

If you wish to opt-out of our postal mailings, you may do so by calling our Customer Service department at ‪(954) 489-8332‬ or you may opt out here. Please note you may still receive promotional information contained in packages of products you order from us.

Marketing SMS Text Messaging Preferences

From time to time, we may offer an invitation for you to opt-in to receive text messages from us on your mobile device. If you have subscribed to our consumer or wholesale Marketing SMS text messaging program, you can opt-out of receiving promotional SMS text messages at any time. To unsubscribe from promotional and Marketing SMS texts from one of our Marketing programs, you can text the letters STOP in response to a text you receive from us from the Marketing program.

Clinical Research SMS Text Messaging Preferences

From time to time, we may offer an invitation for you to opt-in to receive text messages from us on your mobile device. If you have subscribed to our Clinical Research SMS text messaging program, you can opt-out of receiving Clinical Research SMS text messages at any time. To unsubscribe from SMS texts from Clinical Research, you can text the letters STOP in response to a text you receive from us from the Clinical Research program.

Interest-Based Advertising

For choices with respect to third party interest-based advertising activities, please see the “Digital Advertising & Analytics” section above.